Brand Assets
Blossom Brand Kit
Logos, color palette, and typography for press, partners, and collaborators. Everything you need to represent Blossom accurately.
Naming
The brand name is Blossom. Always capitalize the B. Never write it as "BLOSSOM" in all caps or "blossom" in lowercase.
When referring to the website, use Blossom or Blossom Research Database.
Logos
Lockup
Icon + wordmark combined. The preferred mark for most contexts.
Wordmark
The Blossom logotype, for use where the icon is already established.
Icon
The standalone mark. Use at small sizes, favicons, or avatars.
SVG Mark
The Blossom “B” as a scalable vector. Use fill or currentColor to control the color.
Color Palette
Blossom Orange
Primary brand / logo
Dark Orange
Hover & interaction
Light Orange
Accents & gradients
Orange Wash
Soft backgrounds
Display Text
Headings
Body Text
Paragraphs
Border
Dividers & lines
Surface
Page background
Typography
Display
Caladea
Used for headings, page titles, and high-impact statements.
Aa Bb Cc Dd Ee Ff Gg
Body
Switzer
Used for body copy, UI labels, navigation, and all supporting text throughout the interface.
Aa Bb Cc Dd Ee Ff Gg
Usage Guidelines
- ✓Use the lockup as the primary representation of Blossom
- ✓Maintain clear space around the logo equal to the icon height
- ✓Use the white variant on dark backgrounds
- ✓Use the black variant in monochrome contexts
- ✕Rotate, skew, or distort the logo
- ✕Change the logo colors beyond the provided variants
- ✕Place the logo on busy backgrounds without sufficient contrast
- ✕Recreate the wordmark in a different typeface
Need something specific?
If you need a format not listed here, custom sizes, or have questions about brand usage, get in touch.
Contact us